Medical Tourism

It was the gaffe heard around the globe. Last November, just two days after Barack Obama’s historic election victory, the world’s collective jaw dropped when Silvio Berlusconi quipped that the next U.S. President was “young, handsome and even has a good tan.” Though the Italian Prime Minister refused to apologize for the failed attempt at humor, Obama and his aides gave Berlusconi a pass. The incoming President was not going to be sidetracked by a diplomatic incident with a man already notorious as a loose cannon. Berlusconi kept his place that week on Obama’s initial round of phone calls to world leaders, with the “tan” remark firmly off the agenda and both sides hailing strong relations between the key transatlantic allies.

Strangely, it is Berlusconi who has not let the incident rest. He called his critics “imbeciles,” saying the remark was meant as a compliment. “We’d all like to be tanned like Naomi Campbell and Obama,” he said two weeks after the original one-liner. He has made other references to it in the months since.